Born in India, living in Hong Kong, Janjri Trivedi has extensive experience of working with Indian textiles. She feels strongly about wasteful paper packaging and in 2003 founded ‘re-wrap’ which produces re-usable cotton products for export from India. She has been deeply inspired by the Japanese ‘Furoshiki’ concept for over 10 years. A recent trip to Japan revived the idea with the development of ‘knotpaper’, a range of organic hand-printed fabric gift wraps. The idea to have them produced by a disadvantaged co-operative in southern India proved greatly fulfilling.
Ultimately this concept will be in keeping with Janjri’s philosophy of preserving a heritage that is environmentally sustainable and socially responsible.
With the help of design duo, Pop&Zebra, ‘knotpaper’ has developed from concept to brand. They have been instrumental in creating the brand’s identity and have designed the gorgeous prints for our first range.
‘When you re-use you not only value & treasure but breathe new life into it’ Janjri Trivedi, founder knotpaper